On Wednesday Bedroom Boutique hosted a Ladies Networking Breakfast at their Milnerton Branch. Dylan Kohlstad, from SHIFTONE Digital, appeared as guest speaker and spoke on “Doing it Right the First Time”. Dylan comes from a marketing background, having worked in United Kingdom and Australia for a number of years in the forefront of the Advertising industry. He took the time to share information on how to make the website as effective as possible, the first time around. Said Dylan “Getting to know your customer is important so listen and determine their needs. Slow down, take the time to understand your target market.” Most great ideas fail in execution. Successful companies are able to bring together all the different elements to ensure that the message does not get lost in translation. Dylan advised that business owners should determine which channels are most effective in generating new business - Focus on these, and build on them. Dylan ran attendees through different applications such as Mail Chimp, Facebook or Twitter as different tools to use for marketing.
Dylan finished the morning with this final thought, “You have five seconds to make an impression. For this reason, make sure you do it right the first time.”