“A Practical Approach to Social Media Platforms” –Karen Visser’s talk at Bedroom Boutique
On Monday Bedroom Boutique hosted one of their regular Social Media workshops at their Milnerton Branch. These workshops have become very popular in demand recently and as always, this month did not disappoint. Karen Visser, Account Executive with Shift One Digital Marketing in Big Bay, gave a talk entitled “A Practical Approach to Social Media.”
Karen started off by giving a brief overview of several social media platforms, including Facebook, Twitter, Pinterest and Google +. Said Karen “Social Media enables you to target a specific demographic. This will ensure a higher hit rate of connecting with your desired target market compared to traditional media, like flyers, which have an extremely low hit rate.” She continued “Keep content fresh and trendy. What works today, might not work tomorrow, stay on top of the game.” Karen gave some insight on how to select the platform for your business. “29.7% of Facebook users are between the ages of twenty four and thirty five, whereas Google + has a 69.4% male audience – you’re message will therefore determine your platform.” Asked attendee Bea Chory “Do you have advise on managing more than one platform during our already busy schedules?”, without flinching Karen responded and advised “HOOTSUITE!”. Hootsuite is a free social media service which allows the user to manage up to five platforms from one screen. Karen finished off the morning with this last thought “If nothing else, always remember that integration across all platforms is most important when managing your social media”. For more information on the above contact Nardo van Eck at 021 551 7904 or contact Shift One directly at info@shiftone.co.za.