Hirsch's Umhlanga recently hosting a social media training specifically for the B&B's in the Durban area, this was done to uplift the community and give them knowledge to best promote our city and their B&B.
Shaun Reed, marketing manager for the Hirsch Group explained, “Social media is slowly creeping into all areas of the web. Even websites and services that have no social features usually use Facebook or Google+, to help spread the word of their existence. Even so, it’s quite difficult to explain to someone new to the Internet, or social aspects of the web, exactly what this social media revolution is. And just as importantly, what the difference between social media services are.
The breakdown is if something like Twitter differs from Facebook or LinkedIn. Twitter is for telling people what you are doing at any given moment (like I am eating a donut), Facebook is more for sharing what you like in general (I like donuts), and LinkedIn is for sharing what you’re good at (skilled with donuts). Yet all rely on the sharing of information in different ways to remain relevant and keep people using them.