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The benefits of having a professional website presence
Businesses can no longer ignore the fact that they need to have a professional and conversion friendly website. Gone are the days where your 1990’s inspired website will remain an asset to your company. In order for business to have a professional appearance in the industry, you need to make sure the first impression you have on possible customers and suppliers is a good one. A simple way of achieving this is to have a website designed (no matter how small) that will attract new customers and not put them off. In this article, I will go through some of the more important benefits of having a professional website, and how you can go about achieving this.
Financial benefits
Taking the financial knock now with getting a new website designed, is a much better choice than investing money into expensive print advertising. The commonly known “Spray and Pray†methodology that print advertising relies on, means that you never know when you will actually receive any business leads from the financial investment you made.
Your website requires you to pay much less for the space needed, and it can be accessed at any time of day. You can have a CMS (content management system) included in the website design, which means you can edit and upload new content whenever you need to, and most importantly you will reach a wider audience.
Thanks to the Internet, we are now in a position where we can work and run a business from anywhere in the world. By ensuring your website is professionally designed, you can target customers residing in any geographical position.
Increase business revenue
Your website will not only function to represent your company, but it can be used as a mechanism to sell space to other businesses. For example, if you are a publishing house and you want to also have an online presence, you are able to create advertising banners where businesses will purchase that space to advertise their company. By using this method of ‘selling space’ on your website, you are working towards having website visitors who will return to your site, or recommend it to someone else.
Business hours
Once you have your professional website designed and running, you will be open for business 24/7 365 days a year. You don’t need to worry about how your operating hours will affect your business. Customers can get all the information they need from one place, ensuring that you’re offering the best solution possible. This creates a good impression on possible customers because you are allowing them the convenience of finding out more about you, without the irritation of phoning a call centre, or having to get in the car to see you. Making your website a self service experience will enrich others lives.
Creating trust
Your website gives you a platform to tell potential customers all about your business. This should be a carefully targeted approach so it will instil a sense of trust and confidence about your business. Remember that today viral marketing plays an important part in the increase of customers. Getting a positive word-of-mouth referral means your customers will do the marketing for you. Make sure you are aware of what your customers think of you and your services.
Being dummy friendly
Make sure to give an easy user-friendly map and directions of where your business is located. Great design eliminates anything that could leave your customer feeling frustrated. Promote specials through your website and remember to include where and when it will be running. Once a promotion is finished, remove the content from your website. Keeping your website timely and up-to-date is vitally important. Ensure that you include an enquiry form or contact form so your customers can give you feedback quickly and easily.
Conversions
If you have a product/s you want to sell through your website, make sure you get an experienced design agency or studio to design your site for you. You will need to have a website designed that ‘sells’ your product for you, and does not mean having an overly colourful website with all the bells and whistles. The simpler the better as you do not want to overshadow your product.
If you are in need of a website, or if you would like an honest assessment of your current one, please feel free to get in touch with Lexi Fontein Design Creations. We have international experience with big brands and we want to see your business grow through its online presence. We designed the 4 Anything site and won an SA Web Award. Please don’t hesitate to make contact:
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