We are often asked to design “a quick logo†- something that frustrates us to no end. We therefore start by educating our clients as to how creating a brand can improve the success of a business, give a business a trustworthy status, and instill a sense of brand loyalty from its customers.
A brand can incorporate everything from a logo, tagline, signs and images, which communicate the heart and soul of the business.
Branding is therefore important to every business regardless of the size, because it communicates information about your business and product to the market. It will influence the cost of your product, packaging, marketing and advertising strategies, distribution channels, and more.
Branding is about establishing an identity, and becoming recognized for it.
Consumers are always willing to buy products they know and trust. A strong, well-defined brand, will give you a competitive advantage in the market, allowing you to charge more for your product, knowing that consumers will remain loyal, and buy it at the higher cost. That is the result of consistent reinforcing of the brand, which enables positive responses from the consumer.
Broken down quite simply, a professional brand will help you in the following areas:
Communication - Your brand is important because it communicates critical facts about your business/product to the market. This helps to create an identity of the business/product and therefore assists the business to achieve exposure in the market.
Helps you expand your customer base – Ultimately, branding helps improve awareness of your business/product and creates a connection to consumers which results in lasting relationships as well as lasting impressions.
Creating awareness stimulates your profitability - Because great branding puts you in a tactical position in the market, you are creating an awareness of your business which makes marketing easier and cheaper (it becomes word of mouth). Customers will come into contact with your brand before using your skills or buying your product. You are therefore saving on marketing costs as well as receiving an influx of retainers and new customers which increase your profitability.
So, in a nutshell - Your brand is important because it communicates what you stand for, it builds up a loyal-base of customers (customers who value your business ethic), it consistently attracts new customers, and it creates a competitive edge for you in the market.
So if you take your business seriously, and want your customers and clients to do the same, why not get in touch with us to design your brand for you? We offer competitive rates and a friendly service. What do you have to lose other than gaining a new professional outlook?
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The Importance of Your Brand
We are often asked to design “a quick logo†- something that frustrates us to no end. ...
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