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The Importance of Social Media at Hirsch’s
The Importance of Social Media at Hirsch’s
Hirsch’s Milnerton Branch hosted their monthly Business Networking breakfast recently, with guest speaker, Afsana Khan, Creative Director and Brand Therapist with Endor Media and events, presenting a talk on the importance of Social Media with regards to Brands and Businesses. Hirsch’s Milnerton PRO Nardo van Eck welcomed guests to the Hirsch’s and discussed the history of the Hirsch’s brand.
Afsana presented informative factual information based on formal research and experience in the field. “Inbound is a lot more cost effective, go inbound or go home, Google is the new yellow page” said Khan. Inbound marketing is all marketing that is done online via the various social platforms. “75% of users go up to the first page, the more keyword rich content you generate the more exposure you will receive, If Google can’t find you, neither will anyone else” said Khan.
Khan reflected on research that identified that an average individual has 27 followers, of which 1 out of 27 could be a customer. Information by Edison Research, 2012 states that Twitter plays an active role in purchasing decisions. Khan added “People share, read and generally engage more with any type of content when it’s surfaced and an average Facebook user spends 1 hour and 7 minutes on Facebook per day, Social Media isn’t a fad it’s a revolution” said Khan.
If you would like to book for the June Networking breakfast - held on the last Thursday of the month – phone Stacey on 021 528 6700.
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