This issue focuses on three imperatives: 1). Value, 2). Branding and 3).
Customer Relations. It’s about helping the customer to win. In the long run
the customer will make you to win. The article on relying on relationships
built on trust (that’s on page 18) articulates just that. But I hope that
UPSTREAM's contribution will provide both practical and motivational
companionship, helping you to consider your entrepreneurial status as a
lucrative opportunity instead of a burden. We print monthly, and will load each
issue with articles that explore and simplify the broad spectrum of small
business functions from starting and growing a business, building brands,
business image, marketing and advertising to finance strategic planning,
especially for new business owners.