How to Create an Effective Online Marketing Campaign on a Zero Budget
Let's face it, a comprehensive online marketing campaign takes a lot of effort time and thus money. Resources many small business owners often simply don't have. What is one to do?
Usually business owners do a bit of website maintenance here, a bit of Facebook there, perhaps a couple of Tweets but does it all actually work? How can one effectively put a campaign together on the quick, that doesn't cost anything but a little time and still bring in some leads?
The answer is: create one compelling offer, put it on your website, and promote it like crazy.
Bettina will show you how to do exactly that, what a compelling offer is, how to present it efficiently on your website, how to make use of CTAs (call to actions) to help convert visitors and how to promote this offer.
She will take the overwhelm and anxiety away from you about creating such an offer and before the talk is over you will have everything in place to make it work for your own business with only a handful of hours and a zero budget.
If you know how to type on a computer, know how to open Powerpoint or similar and know how to use at least one of the social media platforms you're set to go, this is all you will need to create a compelling offer to drive visitors to your website and convert them to leads for your business.
Don't miss this one!
About our Guest Speaker Bettina Horvath:
Having spent more than 20,000 hours of her life online (since 1995) Bettina has gone through many changes and iterations of the internet as we know it. Her vast understanding of everything online coupled with her 25+ years experience in marketing and sales give her a unique advantage when working with business owners to improve their businesses. From personal development training in a small retail team all the way to a full blown inbound marketing strategy implementation for bigger companies Bettina handles many aspects of a businesses growth with the owners and managers directly. She has a particular knack for coming up with new ideas and explaining complex technology to laymen. She's currently focusing on building her team of Digital Marketing Ninjas under the My Biz Performs umbrella.
TO BOOK:
http://www.xtraordinarywomen.co.za/events/event-calendar?task=view_event&event_id=21
Venue: The House of Minc
Event Date: 07 November
RSVP & Payments: 05 November @ 12:00
Registration: 08:00
Tea/Coffee on arrival
Time: 08:30 - 11:00
Investment: R150 via EFT or R170 if cash paid into account to cover cash deposit fee
Members: R120
No cash payments to be made at the door.
A light snack will be served followed by Information Session and Networking.
Please e-mail us on Events@XtraordinaryWomen.co.za for any booking queries.
TO BOOK:
http://www.xtraordinarywomen.co.za/events/event-calendar?task=view_event&event_id=21
Follow on Twitter:
@XOrdinaryWomen
@BettinaHorvath
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