SEO for Non-Technical Managers:
Today Bedroom Boutique hosted a free Social Media workshop at their Milnerton branch. With SEO being the hot topic around the world, Vasso Vassiliades from VASEO and Dylan Kohlstad SHIFTONE did a presentation entitled SEO for Non Technical Managers – How to ensure your site continuously drives new paying customers by being search engine optimised & having it ranked on Google for free.
Said Dylan “make sure you’re site is focussed – if you sell more than one, maybe it would be good to do a second site. Having too many products confuses Google when potential clients run a search for your services.” Vasso and Dylan advised customers to make use of Google keyword tools available online to better their web presence, while highlighting criteria used in ranking a website. Google sets certain criteria which it needs to make your website identifiable – bearing in mind that Google is a machine, it is important that one meets this criteria. Said Vasso “Keywords make your website more searchable. Try and keep your keywords at the beginning of your sentences when setting up your website, making your website more relevant to a searchable topic”. They highlighted the importance of structure to a website.
Attendees were then offered the opportunity to network amongst each other while putting Vasso and Dylan through their paces with all their questions.