HIRSCH’S IN KOREA FOR SAMSUNG’S TV AND AUDIO PRELAUNCH.
Hirsch’s were one of six independent dealers to be invited to Korea to the prelaunch of the new range of Samsung TV’s and audio equipment. The official launch will take place at the Consumer Electronics Show in January 2014 in Las Vegas.
CEO, Allan Hirsch, attended the pre-launch and explained that Samsung flies suppliers from around the world to their head office in Seoul and asks them to comment on the products they are planning to launch in 2014. “We help to choose what to bring into the country and then they usually arrive in the stores round about April or May.” He said.
Samsung was started in 1938 and in 1969 they began manufacturing electronic goods. They have over 60000 people in their research and development section alone and in 1970 they produced their first black and white TV. For 8 years running they have been the top TV manufacturer in the world. Not bad from a little country that was demolished, flattened and divided in the early 1950’s during the war with their northern neighbours.
Allan told us that the new television range is very exciting. “You are going to be seeing a lot of UHD (Ultra High Definition).. We are going to be seeing more curved TV’s on the market, and the picture quality on all these TV’s is superb.
The UHD TV upscales the picture quality and separates the different objects. For example if there is a horse on a green field, the green will be enhanced and the horse will stand out almost like a 3D. This leads to better color accuracy and stronger object formation. Also, the TV’s of 2014 are going to be offering you quad core plus, which means that when you push the remote, the picture comes through almost instantly.
Samsung informed us that 41% of people that watch TV are either playing with a tablet or laptop at the time, and 39% are on their cell phones sending messages while watching TV.
We all have a very exciting year ahead of us with some great new elevations and really good value and quality TV’s coming on to the market. Price has not been set for next year as they are still in the process of finalizing their line up so at this stage we have no indication on what the pricing will be.” explained Allan
HIRSCH TOPS IN SAMSUNG AWARDS.For the last 4 years, Samsung Africa has held an African Forum, where they invite all their dealers and partners from around Africa to come together for the launch of their new products, and run their marketing strategy for the coming year. The highlight of the event is a gala dinner and awards evening, and this year the dinner was held at the beautiful and historical Cape Town City Hall. Hirsch’s were proud and delighted to be announced as the top company in refrigeration sales from throughout Africa. They were also given an award for the most improved independently owned company in sales. “We were thrilled with this achievement as we were up against big markets in Nigeria and Kenya.” MD Richard Hirsch told us.
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