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25th February 2014 Lesley-Ann Oates Advertising, Marketing and Sales
Hirsch Masterchef Cookoff
In an effort to add a bit of flair to their affiliate product events, The Kitchen Specialists Association of South Africa (KSA), in conjunction with Hirsch’s, Smeg, LG, Tefal, Cobb, Cloud Nine, Whirlpool, Kenwood, Liebherr and AEG, hosted a MasterChef Competition on 11 Februray at Hirsch’s store in Fourways, and Home Inspirations took part in the cook-out!
Competitors and spectators had the opportunity to network, form new friendships and business relationships, create opportunities for one another, but most importantly, they had the chance to put their cooking skills, their abilities to operate kitchen appliances speedily and their teamwork talents to the test.
With the theme ‘Valentine’s Day around the World’, nine teams of five took to their stoves to create a three course meal that corresponded to their assigned country’s traditional food. Team Home Inspirations, dressed as characters from Bob the Builder, adorned their kitchen space in a British flag and spent their allotted sixty minutes creating Scotch eggs, cottage pie and apple crumble, beautifully presented on plastic spades and kitchen tiles.
While Team Mexico, from Sariga Designer Kitchens won the competition with their nachos, burritos and cinnamon and nut-brittle pastries, and were awarded a Cobb kitchen appliance and a bed, Home Inspirations won a Hirsch’s voucher spot prize for their superior store navigation skills.
The competition was a huge success,” says Alecia Andrews, KSA’s Gauteng regional manager. “The judges found it difficult to select the overall winner, as all teams showed such spirit and all had decedent dishes. The score sheets differed by only one or two points.”
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