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15th May 2014 Allison Ross Advertising, Marketing and Sales
Never give up or learn to let go?
As an entrepreneur, I'm often overwhelmed by all the contradictory advice I am given on the path of building a business.
I can never really figure out how to "never give up" and "learn to let go" at the same time. Or how to "just dive in" and "wait until the right time" in any one moment. I have to believe that, as entrepreneurs, we're expected to have the magic of Chuck Norris in us to get it all right all of the time (because some magicians can walk on water, but Chuck Norris can swim through land).
Being fickle, I easily chop and change bits and pieces of advice as it suits me. For example, when I'm stubbornly pursuing an avenue that's clearly not working for me, I often motivate myself by saying "never give up" when deep down I know I should be letting go. What causes me to carry on a path of destruction nevertheless? Stubbornness? Denial? Delusion? Yes to all, I'm guessing. Who wants to admit their ideas suck?
Then there are times when I'm on a tangent that makes perfect sense in the moment but I really haven't thought it through. So I "just dive in" because that's what go-getters do! But that's just impatience and often an excuse to act impulsively, and often I feel the pain in the end.
But contradictory advice is not unique to business. At school we're taught a number of proverbs that contradict each other. Here are a few of my favourites:
*Great minds think alike or Fools seldom differ?
*Too many cooks spoil the broth or Many hands make light work?
*Absence makes the heart grow fonder or Out of sight, out of mind?
*Actions speak louder than words or The pen is mightier than the sword?
*Nothing ventured, nothing gained or Better safe than sorry?
Amusing, but it still doesn't help me in business. It's very much like travelling to a place you've never been before and stopping to ask for directions. If everyone you asked were to give you contradictory directions, what are the chances of you ending up lost?
Exactly! That's why, despite my best intentions, I often end up feeling lost.
So I've had to develop my own roadmap - not to success but to sanity - for when I'm tempted to toy with semantics for my own benefit. It goes something like this...
Never give up on your dreams, on the people who love you and on the ones that you love. Learn to let go of negative emotions, situations that drag you down, and hurts of the past. Follow your heart and just dive in when the time feels right!
Not perfect, but it works for me.
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