From as early as 7:30 on April 1, excitement filled the air as customers started queuing outside the new Hirsch's Home Store in Milnerton, Cape Town.
Margaret,Allan and Richard Hirsch, welcomed them all to the new store, and at 9.00 A.M, cut the ribbon to mark the official opening of their 15th Branch in South Africa. Both customer's and staff's expectations were exceeded on opening day, as customers arrived as a curious visitor, but left
as part of the Hirsch's family.