Generation Y is intellectually lazy!

I really really hate that people refer to the most influential and powerful generation (my generation) as Generation Y. Coined in 1993, by a marketing magazine (a marketing magazine I tell you!!!) – it is supposedly the Generation that follows Generation X. Generation X supposedly got its moniker from a brilliant, funny and poignant book by Douglas Coupland in 1991. Or from a Billy Idol band name. Or from a sociology book written in the 1950s. Generation Y is supposed to be those born from 1982 to 1995.

It really irritates me that Generation Y got it’s name from a lazy ad executive whose only qualification was a rudimentary knowledge of the alphabet. That is intellectually lazy, and not a name fitting to my generation. Generation X and then Y is tautologous. What’s next? Generation Z? And then? Generation ZZ? It is so stupid! Almost as stupendously stupid as the geniuses who didn’t think beyond the year 1999.

Recently, some people have tried to defend this terminology – but I’m not buying it! In 1999 , I wrote an editorial in my high school newspaper criticizing the use of Generation Y. Back then, I proposed the use of iGen to describe our generation. Seeing as the iPod only came out in 2001, I am understandably chuffed that I understood where we were going as a society 2 years before we got there.

That’s the point of iGens. We want to be taken seriously.

Who do you think made Apple the world’s most appealing company?

Steve Jobs?

No – iGen!