Tsepo NtshonaAdvertising, Marketing and Sales advertising, marketing, corporate identity development, graphic design, multimedia, Brand Coaching, Brand Empowerment, brand management, Brand Training, Brand Value, branding, logo design, wedsite development, audio visual content development Johannesburg Click here 5 contacts.
Latita Communications
COMPANY OVERVIEW
Established in 2010, Latita Communications began with a focus on providing through the line Brand Equity Development solutions that specialised solely on developing content for Corporate Identity Development, Brand Development, Brand Management, Logo Design, and Website Development. The company has since evolved into a Brand Empowerment Solutions Consulting enterprise that encompass a broader scope of solutions that are robust and holistic in their approach and consider all the components that contribute towards building an equitable brand.
The company now offers its clients a long-term approach in developing value-added solutions across all the mediums of internal and external communication to ensure that there is consistency in building the appropriate Brand Leadership, Brand Behaviour and Brand Disciplines amongst its employees, leadership teams, and executive structures, to build sustainable Brand Values subliminally sold to the external market.
VISION
To be the preferred Brand Empowerment Solutions Consultants that partner with organisations to assist them build equitable brands that have the staying power in the marketplace and result in sustainable profitability.
MISSION STATEMENT
•To afford our client-centric value-added turnkey solutions that are market relevant, creative and empower them to have market leading brands in their respective fields.
•To grow and defend our market share and create sustainable profitability for our shareholders.
VALUES
Latita Communications is governed by a code of ethics that ensures that our clients are afforded quality and impeccable service delivery. We understand that in order to best serve our external customers we need to best serve our internal customers by creating an ethical business environment.
The cornerstones of our ethical foundation ensure that we achieve this by upholding and living by the following:
•Transparency when dealing with each other and our clients;
•Client-centric in our professional approach to develop the best suitable solutions for our customers;
•Honesty and Respect when dealing with our internal and external customers;
•Commitment and dedication in our workmanship to achieve optimal performance.
SLOGAN
“IT’S ALL IN THE BRAND!†depicts what we believe to be the ultimate competitive advantage for any organisation. What a brand depicts and communicates in the marketplace is in essence the brand experience it promises to deliver to its customers. It is the promise of delivery of value adds customers are to receive from purchasing a product or making use of a service.
Hence we believe it begins and ends with the brand, therefore it is imperative that all contributing elements that make up a brand are well aligned to live up to its promise.
CORPORATE GOVERNANCE
The enterprise is led by its Founding Member who has extensive experience in Business Development, Project Management, Sales and Marketing, Advertising and Branding. Based on the expansion goals and objectives of the enterprise, the company is in the process of establishing a Member Board that will act as an oversight committee to ensure accountability, responsible governance and the decentralisation of power. The criteria for members is based on selecting individuals who have the relevant expertise and professionalism to add value, who share the vision, mission statement and are committed to achieving the company’s objectives.
In line with the South African Governments objectives of Job Creation, Economic Transformation, Wealth Distribution and Broad-Based Black Economic Empowerment (BBBEE), the company’s growth objectives include plans to introduce an Employee Share Option Programme (ESOP), Preferential Employment Equity Policy, Gender Equity Empowerment Policy and a BBBEE Equity Shareholder Programme.
Latita Communications is a responsible corporate citizen and abides by the South African Companies Act and is committed to complying by all the relevant mandatory, statutory laws, rules and regulations, associated bodies and institutions governing our chosen field of interest.
EMPOWERMENT INITIATIVES
In addition to our planned empowerment initiatives for our employees and the member board to be constituted, we are committed to the empowerment of SMME’s. We believe that the SMME sector will be the main contributors in addressing the challenge of unemployment. Therefore we have developed capacity partnerships with various SMME’s as our outsourced associates to provide the relevant services.
With our expansion objectives we plan to evolve into an umbrella group housing various SMME services providers, who will hopefully benefit economically to expand their operations and create employment opportunities.
Products & Services
OUR SERVICES
Considering that there are various components that contribute to developing brand equity, our brand empowerment solutions cater across the brand development spectrum and clients can select the services that will best meet their needs.
Our Brand Empowerment Solutions services include:
•Visual Posture Strategy Development
•Corporate Identity Development
•Brand Equity Development Consulting
•Brand Campaign Strategy Development
•Brand Values and Behaviour Coaching
VISUAL POSTURE STRATEGY DEVELOPMENT: How a brand is positioned in the marketplace will determine how many customers it will attract. We assist our clients develop a strong visual and brand communication strategy that will afford them the competitive advantage to be identified as the preferred product and/or service of choice.
CORPORATE IDENTITY DEVELOPMENT: Leading organisations understand that all marketing and advertising communication material is critical in differentiating themselves from their competitors. Developing a solid corporate identity is one of the fundamental unique selling tools of a company and one of the main contributors to brand identity. We assist our clients to articulate their brand promise through valuable visual design strategies, corporate signage, corporate material and literature.
BRAND EQUITY DEVELOPMENT CONSULTING: This is a total business solution that encompasses all the elements, components, human capital and resources, required to develop equitable brands. We walk with our clients throughout the entire process from project inception right up to project completion. Developing a sustainable brand yields high equity returns, which is why it is imperative to develop a well thought out strategy with auxiliary mechanisms that monitor and evaluate progress.
BRAND CAMPAIGN STRATEGY DEVELOPMENT: “So the research and development is complete, the product is ready to go to market and you just can’t figure out, what the best route to market should be.†We offer our expertise to map out the best possible brand campaign that will introduce your product, service and/or organisation into the marketplace.
This ranges from Print, Electronic, Broadcasting, Static and Mobile platforms (depending on the clients needs), to develop a winning campaign strategy.
BRAND VALUES AND BEHAVIOUR COACHING: How employees interpret their organisations brand and the connection between what they do in contributing towards the brand promise, ultimately determines how they convey its message to the marketplace. We provide training workshops on how staff can relate to the brand in their everyday lives to develop a culture that is brand-centric so that employees are able to make the connection between, the functions they perform on a daily basis and how that contributes towards brand building.
This is perhaps the most critical component in developing personal brand values and behaviour characteristics that will result in better efficiency and higher performance amongst employees.
OUR APPROACH
In order to afford our clients maximum value-add we conduct a Brand Needs Analysis (BNA) to establish the most suitable solution. This primarily entails a thorough analysis of the current position of the brand, the organisations developmental short-term, medium-term and long-term goals, company vision, mission and values. This is to establish whether all the elements that contribute to the overall value of the brand are congruent with the organisations developmental goals and whether the employees, leadership teams and execute structures are in harmony to these commitments.
Once that is established we make recommendations as to the necessary brand remedies that will be best suited to achieve a brand empowerment strategy that will yield the desired results.
Once the plan is executed, we conduct an evaluation over the recommended timeline of the assignment to monitor progress and identify any areas that might pose as potential threats so that we are able to remedy the anticipated challenges before they occur.
We constantly provide our customers feedback and progress reports during the assignment period and continue making recommendations throughout this period.
Physical Address
Unit 11 Motorcity
Main Reef Road
Industria
Postal Address
P.O.Box 751951
Gardenview
2047
Johannesburg
South Africa
The business Latita Communications has updated its image gallery. There are total of 1 picture in 1 gallery. 12.4 years ago
Latita Communications
Keywords of the business Latita Communications changed. Keywords are now advertising, marketing, corporate identity development, graphic design, multimedia, Brand Coaching, Brand Empowerment, brand management, Brand Training, Brand Value, branding and logo design, wedsite development, audio visual content development. 12.4 years ago