Reply to: Social Media - Where does the battle start? Hi Jaco,
Your challenge when implementing a social media is three-fold:
1. Clutter: We are living in a very noisy world. And we are all competing for attention. When you want to attract people to come to your blog/facebook fan page/follow your twitter feed - so do a million other companies and individuals. The biggest mistake companies make is assuming that people actually care about them, and are interested in following and tracking them online. Not true! I don't want to be sold to in my social space... But I do want to be engaged and entertained... and that is the challenge. Check out how old spice got it right.
2.Quality: Because of the amazing choice and endless possibilities of social media, we are becoming very very very picky. If you bore me on twitter, I'm going to stop following you. If your webpage doesnt load quickly or is clunky and hard to navigate - I'm outta there pal! However, when the writing is gripping, the graphics are crisp and I am "discovering" your product or company - then it is an experience I will enjoy and remember. Don't broadcast to me - dont talk down to me - I am looking for a serendipitous experience - not an online advertising channel.
3. Engagement: Involve me in your product development. Give me a say in designing or critiquing your new logo. Allow me to chat with your MD. The words to remember when implementing your social media engagement strategy is "With" and "For" - and forget "At" and "To".
Those are my thoughts on the matter. Check out Seth Godin - he has quite a few e-books for free to help you out more!
Out.
Justin
Justin is the founder of iGen Tribe, and can be found at www.igentribe.wordpress.com
Justin Coetzee on 2010-12-03 13:56:21
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