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Reply to: Social Media - Where does the battle start? Keywords: social media, Websites
I think that you need to start by developing a strategy for social media releases. For example, twitter is not really the place to be in social media if you are a South African company, as most people are twitter illiterate.
Facebook is a great place to start a campaign, however, you need to realise that people are there for social networking, and not for business networking. Most people do not follow companies on Facebook for one reason: They are there for fun and friends.
So if you start a facebook campaign, make sure that your strategy is fun, informative and unobtrusive. Ask questions, post photos, research your links thoroughly.
Have a look at different companies and their approaches.
Brent Coetzee on 2010-09-20 11:18:13
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